A Strategic and Structured Approach to Launching an MVNO (1/4)

Based on my experience in launching Jazztel mobile operations (launch, enablement partner and network host), I suggest that MVNOs should follow a structured approach that can minimize the risks of a wireless launch.

The Mobile Virtual Network Operator (MVNO) model enables non-wireless companies to enter the wireless business with a differentiated and targeted offer.

Non-wireless companies can reap the attractive of both strategic and financial benefits of a mobile business from wireless.

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